>if "zero effect" was directed by the coen brothers, then
>more people would have seen it and praised it.

Just like how no one was interested at all in Intolerable Cruelty (including me) until they found out the Coens directed it. I'm at least slightly interested now.

>if "the shining" did not have stephen king's or stanley
>kubrick's name attached, then everyone would agree it's
>garbage.

I like the Shining. Nowhere near Kubricks best work but still...

>if "scarface" had not been adopted by rappers as some sort
>of mascot, then it would have faded into oblivion and
>disinterested future generations of audiences.

Faded into oblivion? Nah. I know plenty of people who hate hip hop and love Scarface. Hip hop definitely helped boost it's popularity but Scarface was pretty popular even before hip hop was big.

I think IF people didn't treat Scarface as a serious movie THEN people may realize just how much fun it is to watch. The sad thing is that there are so many fans of Scarface take it seriously.