117324, It kicks off August. The perfect month for a movie like this.
Posted by Frank Longo, Wed Feb-19-14 12:22 PM
Comedies have a rich history of being hits in August (Pineapple Express, Tropic Thunder, Superbad, We're the Millers, etc.). Critically acclaimed super-original flicks do well in August too (District 9, Inglorious Basterds, Sixth Sense).
If it gets good reviews, people will keep coming.
Plus, outside of that Ninja Turtles reboot, there's nothing for weeks til the very end of the month brings the Sin City sequel. It'll have plenty of time to pick up steam and hold strong.
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