First of all, LOLZ at releasing it during summer blockbuster time.

Yeah, Jaden did great with the Karate Kid remake, but he can't compare to the torrential downpour of summer hype and sequels...PARTICULARLY since those actionners like Iron Man are already family friendly.

If they had a few scenes with some generic hammy Will Smith jokey lines, etc, people would have believed they had a real blockbuster on their hands worth of their summer air conditioning movie dollar. But the trailers just made everything look boring with no sense of danger. It looked like a CGI National Geographic movie.