Like.... several theaters were sold out several shows with a couple hours til start time. Highly unexpected. I loved it, but then it was what I expected- a live action Family Guy episode. The appeal won't stretch far but this will definitely hit Harold & Kumar status IMO, though it'll probably make a lot more money.

Between the built-in FG audience, the Wahlberg appeal, and a summer largely devoid of this sort of comedy, I'm going to say it has decent legs and will do some repeat business in its demographic.

It's just flat out NOT for a lot of people though, so who knows. All I know is tonight was a mad house for it.