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Forum namePass The Popcorn Archives
Topic subjectKind of a lateral move at best... for the opening weekend anyhow.
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=23&topic_id=110017&mesg_id=110064
110064, Kind of a lateral move at best... for the opening weekend anyhow.
Posted by Frank Longo, Thu May-24-12 07:03 AM
The Ice Age crowd wouldn't be seeing Ted anyway. It was really the only comedy being released in July-- now it's opening two weeks after Sandler and one week after Carell (not that Carell's flick will be a blockbuster, but if it's a summer critical smash a la 500 Days of Summer, it could suck up publicity). Plus, with the black audience digging Madea and the young female audience digging Magic Mike, it might have even more competition that weekend than it would against only Ice Age.

The up side is, with no comedies opening before it, it has another two weeks as the most recent comedy release, plus the always-tantalizing July 4th, so it could definitely help with legs. Not sure it helps its opening weekend too much. I'll be interested to see what happens.