I love that shit.

While in the end its most likely a ploy to get more money, with people like Tarantino it seems like he really WANTS you to see his movie, be it download it, sneak into it, kill an old lady for tickets, etc. Its like with such passion, it might not be a great flick(cause it can cause you to lose focus), but it definately won't be a bad movie with such blood, sweat, and tears poured into it.