I would say Jay's latest album shows that he is no longer trying to be one of materialism's main representatives. That is, if you actually listen to it carefully with an open mind. Secondly, I dont think Jay's wearing the shirt is a marketing move. Who says Jay is trying to get in good with the "conscious" fanbase? He's never made any other moves to grab up that part of the market. Third, anyone who spends or earns money in this system is a CAPITALIST. Point blank. Fourth, at least Jay wearing it will get some kid some where to look up Che's name. Methinks Jay read about Che and admired him. Thats probly why he wore the shirt. Actually I think the irony is pretty funny.

---------
Alex

I'm on a double-straw date sippin'
Yoo-Hoo with yo' ho.