for any large project that will impact more than one person, a "collective effort" will be involved. Thus that example does not describe the practice of individualism as a philosophy or way of life. The use of (competitive) individualism as a way of life would manifest itself in the design of a company or government, the importance of individual rights over the collective, and WHY one would be goaded into be a "team player" in the first place. Stressing the need to be a "team player" would most likely already be evident and natural to an adult within a collectivist, whereas to an adult in a society that stresses individualism,the need to be a "team player" is probably not evident and definitely not natural.