..and for a further point. I doubt the validity or relevance of Walter Benjamins Essay "The Work of Art in the Age of Mechanical Reproducton" for our own situation, where I am reasonably sure this work would have come from...i.e. the idea of the Author as Producer. Perhaps Barthes reached similar conclusions...I have read the book whilst at art school and I probably failed to understand it because it was not relevant to my own context. Or maybe Im just a pseudo intellectual like everybody else in here.