'Given a relatively level playing field - i.e., water deep enough so that a Shark could maneuver proficiently, but shallow enough so that a Bear could stand and operate with its characterisic dexterity - who would win in a fight between a Bear and a Shark?'

The book is a satire (at times irreverent), which takes a facet of Klein's thesis in No Logo - her indictment of consumer culture. The main character, Mr Norman is soulless, whose life is absorbed entirely by the objects and media he consumes; he works for a company that designs their technological products, which are designed to look identical to their more expensive counterparts, but to not actually work!

The whole of the US becomes entirely engrossed in this media event; the sequel battle between a bear and a shark. This serves to highlight the utter soullessness of a consumer/media orientated society that allows itself to become so uttlerly obsessed with such an absurd event.

Its a great read.