The medical profession and the media encourage the public to drink milk and eat dairy products because 'it does the body good'. Nothing could be further from the truth. Dr. Colin Campbell, Ph.D., professor of Nutritional Sciences, Cornell University, is the Director of the China-Oxford Cornell Study, the largest study of diet and disease in medical history. His findings: High animal calcium and animal protein intake is the primary cause of degenerative disease.

In February, 1995, the Physicians Committee for Responsible Medicine (PCRM) lodged a complaint with the Federal Trade Commission, stating that ads for milk and milk products are deceptive in that they imply that calcium in milk is the answer to the bone loss caused by osteoporosis. PCRM holds that, while calcium intake is important during early childhood and does influence bone mass, there are alternative sources, besides animal products, such as fruits, vegetables and grains to achieve our necessary calcium requirements.

According to the research conducted by PCRM, milk consumption later in life actually contributes to calcium loss. Research has demonstrated that people in countries with a lower animal calcium intake (less than 500mgs/day) have a significantly lower bone fracture rate when compared to countries with the highest intake of animal products, such as the USA (more than 1,200mgs/day). PCRM urges women to control calcium loss in adulthood by exercising, reducing meat intake, reducing sodium intake and limiting caffeine and tobacco use. Dr. Neal Bamard, M.D., president of PCRM, states that 'dairy ads give women a dangerously false sense of security'.
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k. orr