But he is asking star's, guys with large contracts and huge endorsement deals to contribute their own money. In addition, Melo proposed that the star athlete make the corporation that is having their product endorsed to match the athletes contribution.

Kaep is demonstrating on a personal level. Change is needed at every level. From Block captain all the way to the presidency. From small business to a Dow 30 public company. It all matters and those that take a stand at every level have my respect.