>lemme use this example. a writer has an audience, a group
>of readers who enjoy his work, almost completely. but the
>writer himself, has a particular goal in mind - the
>pulitzer.

not really. a writer doesn't write with the intention of receivin' a pulitzer. a pulitzer just comes to him/her naturally.

the same should be with artists. they shouldn't create something just 'cause it's likely to receive an award. the reward should come naturally and if it doesn't, who cares, no one needs an award to prove their legitimacy.