you might be right, i have no idea why that commercial bothered me so much. maybe because i bought UMC, or because i was holding on to the possibility of Common re-activating beast mode. he was such a talent and force on the mic i never second guessed the Gap endorsement or the acting. but after re-analyzing his last 3 albums and considering his turn to acting, it kind of pisses me off that he puts out weak ass music when he has an opportunity to work with whoever he wants. why go to pharell, when you have a history with Quest and Primo, I know Dilla passed, give MadLib a shout. shit, NO ID is doing tracks for Jay, WTF