I feel that the reason that Hip hop is "dying" is because there is not much substance anymore. Hip hop his about expression, it is about being heard, but why would we still listen if all they say is "Chains/grills/bills/hoes..." The best hip hop song I have heard in a while is Mos's Katrina Klap, its been out for a bit but I still listen because it actually says something, if we keep that kind of hip hop around it wont die.

There is definitely still true Hip hop out there alive and well, it is just being confused with the MTV Hip hop that has no purpose other than making $$$ for some rich white guys (who prolly own the lables and MTV as well). We, the music audience might be killing Hip hop by not demanding anything other than MTV Hip hop, but we are also the only way to keep it alive.