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Topic subjectno album-->>BUZZ BUILDING SIDE-PROJECT TIME
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=19&topic_id=39059&mesg_id=39186
39186, no album-->>BUZZ BUILDING SIDE-PROJECT TIME
Posted by Caveman23, Wed Jan-03-07 06:50 AM
the Roots don't really need a new album right now. I mean, people would take it & certain fans would cherish it, but are the general public really clamoring for the next Roots album right now yet?? Nah,--they just got one that they haven't even picked up, & don't seem like they'll care to anytime real soon yet. Not even the critics/trendsetters really wanta pick up on it disregarding as nice as the album actually is...
SO,--don't just throw another album at them with a slightly different presentation scheme & think that's gonna make it change.

Take it for what it's worth & do what's necesarry ta make them WANT another. & ensure they'll pay attention that time.

just take a quick but pointed break & EVERYBODY tryta do some heavily exciting SIDE-PROJECTS ta get people buzzed up about yall again. There's 6 people in the group,--they don't even ALL need ta release things unless they're exciting but 6 is a LOOOT of options for branching out till a few catch flame.
•Kamal can get his Scott Storch on trying producing for other people, get him on a couple NAME projects so that people can give a fuck about him all the sudden.
•?uestlove exec-ed BIG-TIME MAJOR LABEL CLASSICS from other artists on the market again, which as well ushers in a tied-in-"MOVEMENT" that reflects back upon ?uestlove/Roots & makes them look more valuable... Like whatever a new equivalent ta Neo-Soul type Movement might be but more for Hiphop this time. Especially help Talib/Jean/BLACKSMITH become leaders of a Movement, & be heavily involved & buzzed about as such...
•Thought & DangerMouse (BlackMouse?/BlackDanger?/DangerousThoughts?) is already going down right, & by faaaarrr has the first real potential looking at Danger's previous path... hipsters & critics & tastemakers & maybe even the masses fall for him... Also for letting Black Thought develop as more of a clear name & fanbase besides just in the group.
•then maybe Thought AGAIN but fully solo this time, or with Scott Storch (!!!), bridging him much quicker towards more of the mainstream branding...

let them have tastes of the Roots flavor but successful on their own so that the public's mouths can start watering, & at the same time have them be experimental enough from the "Roots" work that AFTERWARDS people can clamor bout wanting the Roots ta bring THEIR thing again.



BY THAT TIME the direction yall'll want ta go with it will be that much clearer & easier followed, plus any new creative-tensions from developing independently from each other should help steer that whatever it'll be...