so far, it's been positive promotion for pharrell, to a specific, measurable, niche ("specialized, or specific group in the marketplace" for those of you who arent marketing dropouts) that has cost them no additional money, time, etc. as well as helping the ARTIST EXPRESS HIMSELF clearer. and it allows direct feedback from the target audience (although we are a very small portion of that target audience) as to what is liked/disliked, or

maybe i'm craaaaazzzzy
and just trying to justify getting good music