Without a doubt, there are gonna be kids that buy the album, put it on repeat for 2 weeks and still never really listen to it. But you're neglecting the fact that by reaching new audiences this music has the ability to touch the lives of ppl who never would've been exposed to it otherwise. <P>Stayin underground's nice if you're selling crack on the side, but these ppl got to support themselves and their families. At this level, it's a business. <P>Plus, who said hip hop has to be exclusive rather than inclusive? If we keep making the circle smaller and smaller, nobody will be "qualified" to listen to it except the ppl who make it. Since when do you need to know an artist's life story to be able to enjoy their gift? Maybe this will prompt these trendy kids to scratch underneath the surface and learn more about hip hop. We all had to start somewhere, after all.