FOR IMMEDIATE RELEASE
January 14, 2002

SEGA SPORTS PRESENTS THE PHILLY ALL STAR CONCERT SERIES

A UNIQUE MUSICAL EXPERIENCE ~ JILL SCOTT, MUSIQ, AND THE ROOTS
Also Appearing Bilal, Jaguar Wright, Kindred, AAries
& the Magnificent DJ Jazzy Jeff

Concerts To Take Place During NBA All-Star Weekend, February 8th & 9th

Portion of the Proceeds to Benefit VH1 Save The Music Foundation

All Media Invited To Dress Rehearsal On February 6th

Philadelphia, PA – In an unprecedented event of musical proportions, Philadelphia music superstars Jill Scott, Musiq and The Roots will come together for “The Philly All Star Concert Series,” a special two-night engagement of non-stop music on Friday, February 8th and Saturday, February 9th, 8-11PM, at the Electric Factory concert hall.

The Sega Sports™ sponsored event will also feature performances by fellow Philadelphia talents such as Bilal (Interscope), Jaguar Wright (Motive\MCA), Kindred (Hidden Beach), AAries (Mama’s Boys\Atlantic). Hip-hop pioneer and Grammy Award winner DJ Jazzy Jeff will serve as the guest DJ for both nights.

The jam sessions, which takes place during NBA’s Annual All Star Weekend, is the first of its kind and is the brainchild of the aforementioned artists’ managers; Shawn Gee and Richard Nichols (The Roots), Lyzel Williams (Jill Scott) and Mike McArthur and Jerome Hipps (Musiq), respectively.

No headliners or opening acts are billed for “The Philly All Star Concert Series,” which will feature three full hours of ‘soul’ and non-stop musical performances. This event marks the very first time that such a diverse group of musically gifted and critically acclaimed musicians have come together in their hometown to share one stage. “Our city is known across the nation as the ‘City of Brotherly Love and Sisterly Affection,” and the artists and managers have come together collectively to offer great music, synergy and raise money for music education,” says Jill Scott.

A variety of Sega Sports video games will be available to play during this event, including some of its newest sports titles – NBA 2K2 and NFL 2K2. Sega Sports video games are made with the help of professional athletes like Allen Iverson, Rasheed Wallace and Randy Moss to provide the most realistic sports gaming experience on the market.

Tickets for “The Philly All Star Concert Series,” are $75 and are available through Ticketmaster, starting on Saturday, January 19th. A portion of the proceeds will benefit VH1 Save The Music Foundation, to support music education programs across the country. The local media sponsor for “The Philly All Star Concert Series” is the Philadelphia City Paper.

Members of the media are invited to cover a special Dress Rehearsal-styled press conference on February 6th at Electric Factory. Artists will be present for interviews.

About Sega:
Sega of America is the American arm of Tokyo, Japan-based Sega Corporation, a 3.5 billion corporation by market capitalization, recognized as a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at http://www.sega.com/.

For more information, contact:
Karen Taylor
Taylor Made Media
718-978-8400
Taylormademedia@aol.com
Taylormademedia@aol.com
Marc Franklin
Sega Sports
415-701-6336
marc.franklin@segaamerica.com