this is about Malcolm Gladwell's tome, not the last Roots album.

have you read it? in the book, Gladwell asserts that certain cultural phenomena (fashion trends, disease epidemics, crime waves) don't catch on gradually, but explode because the right person (or wrong person, depending on the phenomenon).

this seems to hold true in the universe of Okayplayer too; there was a time when *no* one would have repped the Dips and now...well, you know.

i know we have some amateur social scientists here (bongo, Olu, Lardlad) ; and i was curious as to whether anyone could point to some popular trend *here* that could be traced back to a "Patient Zero."

(or failing that, titties)