Think about the Donald Sterling ish. I mean, there were well documented racist offenses for years and he was getting awards from the damn NAACP until that tape dropped. We can't say if it'll have a lasting effect, but considering that Latinos, specifically ones of Mexican descent, are well on the road to being a MAJOR factor in this country, it's short-sighted as hell. I don't think anyone is saying he'll be broke, but he probably won't be able to capture the spotlight the way he has previously. There are ways to "evolve" your views in the public. This ish he's on is so blatantly racist, I don't see how that can happen.