It's not about Trump being rich....It's about his brand....

Trump is getting a big boost because the largely white, racist Republican base is fawning over him....But outside of that political bubble, Trump's empire has always been built on a very corporate structure with a little Hollywood mixed in....If your business relies heavily on YOU as a salesman, the one thing you DON'T want to do is call a large block of your potential customers rapists and drug smugglers...And then remain brazenly unapologetic....

Trump's issue is not whether or not he can remain a billionaire. It's how his image continues to take a brutal pounding as his various partners run over each other to cut ties with him...

In this business age your brand is all that matters....