Scherzinger definitely has a voice. She has the looks. But people will forever know her as a Pussycat Doll, and not a solo act, even though PCD as a "group" is essentially her.

Putting my Hawaiian pride into focus, look at Bruno Mars. He broke a lot of ground for pop music in Hawai'i, because it means someone who is him, with his ethnic background, with that face, can make it, even if he is a "Mars". Would he have made it as a Pete Hernandez? He would have made it, but not with the same level of impact? Where did Scherzinger go wrong? I think her people tried to cater her music to specific audiences, and failed. Bruno Mars actually pointed the finger at pop but said "I'm not afraid to show you what I can really do", and that generally goes against a lot of pop artists in Hawai'i. You're expected to make good music, cater to the tastes of your parents and grandparents, and be "safe". Mars has a sense of ballsiness I didn't sense at first, but now that he's in the position to take his career wherever HE wants, I feel he is in control. Scherzinger had those opportunities, but has yet to challenge them.

Yet.

I say "yet" because I truly want to give her a shot, have her be the one to be the "it" woman, the "aww shit" singer, but so far, not yet. The pessimistic person in me says it's not going to happen, that she has had the same level of success Yvonne Elliman had, and I compare her to Yvonne Elliman because of their shared Hawaiian heritage. It always seems when someone makes an attempt to step up to the plate, it goes away in five years. I wish Scherzinger had the same management team that Mars has, because if it was me, I'd be going for broke with her.

Here's how I feel. PCD was deliberately manufactured. Scherzinger is not, but her "role" was to be sexy within the product. The moment she tried to step out of the product, no one wanted her. People preferred the packaging over the item. Now the value of the item has weakened. She's a lead vocalist, but now has the integrity of a background vocalist. Yet I hear so many singers today that are neither, and yet are a success. Pisses me off every time the topic is brought up.




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