perfect marketing.

most people forgot about you or don't even know about you.

this will have everybody talking about you.

in other words they will check you out.

perfect since people will eat up a savior in popular black music.

only thing is you have to back it up w music.

he probably can.

and even if he can't entirely...

they can always hide behind the "y'all don't get it yet, but you will in years to come" argument.

and people will eat that up too.

win win.

this campaign is solid.

and he doesn't even have to drop another record after this.

or at least people won't be expecting anything new within 5-15 yrs time.