136416, Gaga's success is 100 percent marketing and image management
Posted by mr_graff, Tue Jan-05-10 03:17 PM
Her music is the same old same old but she's done a superb job branding herself as a Performance Artist/Fashion Model/Singer.
The most interesting thing about her is her personality, not her chops.
Compared to other pop artists she has an edge and I think that made it easier for the media to say she's a genius.
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