paying for music has always been about access -- buying the music in a physical form was the only way you could access it when and however you pleased.

now that it's freely available everywhere -- illegal downloads, legal streams, random bits on youtube, etc -- people just don't see the sense in paying anymore.

they *will* pay for things that they can't find for free all over the internet. and it's up to artists and labels and managers, etc to figure out what those things are now. it's not music. especially digital tracks.