...and being a willing participant in a Corporate partnership. Having no alternative, no option would be a problem, which is what I should have added above. "The add this or else" demand...

K'Naan on the other hand, was more than willing to hook up with Coke. And it looking at it now it's been more beneficial to him. The song was already out there, plus he used it previously during the drive for financial aid to Haiti. Coke didn't NEED him at all. It's Coke. Someone got the ides to use the song, reached out to him and got him involved. They could have just hired someone to make one of those "faux" or "fromage" songs that are supposed to sound sorta like the original...

I've never looked at artists having their music used in ads, movies, etc., as a terrible thing, especially if it creates new fans and introduces them to their old music.