I know maybe 3 people personally who are eager to pay that price on release date. Most (I know) are waiting for a price drop. How soon will that be?

Ask a moderate to low income dude what blue ray is and he wouldn't give a damn because his entire DVD collection is bootleg. He probably watches those bootlegs on an early 90's model TV set. $599 is probably that dudes morgage payment. His Ps2 came from the pawn shop....