There are many intelligent arguments to be had about patents and also a lot of time being wasted by lawyers and smart people which will not benefit very many people.

But the simplest argument of the whole case is that after the iphone came out the design of Samsung's phones changed considerably and looked very similar to the iphone. Any jury was always going to rule in apples favour on this. Its just too simple and easy.

The ruling will cause Samsung and other companies to innovate and make their consumer products appear different. This is a win for the consumer.