I've worked in & around the mobile industry since the 90s and never seen anything like it.

There were phones that blew up (BB mos def gets props and is the predecessor to the iPhone in what influence it provided) but this literally changed the game and secretly handset makers LOVE what it did because they were able to grow balls when dealing with operators, who controlled how their product was made.

I hope that they step their game up though because they are starting to get viable challenges from Android and a few others and a good back and forth helps us the consumer.