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Forum nameHigh-Tech
Topic subjectActivision Looking at CoD Subscription Model (swipe)
Topic URLhttp://board.okayplayer.com/okp.php?az=show_topic&forum=11&topic_id=222283
222283, Activision Looking at CoD Subscription Model (swipe)
Posted by buhnanas, Sat Feb-13-10 05:35 PM
Just sure if this is news to you guys or not


Activision Looking at CoD Subscription Model
A loss in its fiscal fourth quarter has got the company thinking.
By Mike Sharkey.

It appears Activision Blizzard is considering a potentially controversial new way to generate revenue. During yesterday's quarterly conference call, CEO Bobby Kotick hinted that the Call of Duty franchise will head the way of World of Warcraft and become subscription-based.

Activision Blizzard acts as the publisher of the Call of Duty games developed alternately by Infinity Ward and Treyarch. Though the franchise's latest installment, Modern Warfare 2, was the best-selling videogame of 2009 and generated more than $1 billion in revenue according to the NPD Group, Activision Blizzard still reported a $286 million loss in its fiscal fourth quarter. The loss was due, in large part, to the bottom falling out of the Guitar Hero franchise.

Conversely, Blizzard's World of Warcraft franchise continues to be a cash cow for Activision, raking in $15 subscription fees from a reported 11.5 million people every month.

Put the pieces together and you can understand the company's thinking: a financial loss, an enormously popular franchise, and a proven subscription model that generates a river of revenue. Kotick described the future of Call of Duty this way:

If you think about the success that we've had in other product categories on subscription, you can get a sense of the direction that we want to take that franchise.
World of Call of Duty? Subscription fees on the game's online multiplayer? Kotick had nothing else to say on the matter, though the company did confirm that the next installment in the series is due out late this year.
222284, That could backfire hard in their face.
Posted by Whiteout, Sat Feb-13-10 05:40 PM
pun intended.
222286, I don't think so...WoW worked...just implement updates to the IW games
Posted by ChampD1012, Sat Feb-13-10 06:18 PM
Trip shouldn't make CoD anymore and give it all to infinity ward. It could work...it also could set a trend for other games....then and only then it could backfire. WoW has people playing it all the time.
222288, Here's the thing, though
Posted by Whiteout, Sat Feb-13-10 06:28 PM
WoW entered into a market where the subscription model was already a staple; where every game it had to compete against had a similar model and strategy. Sure, it came to dominate that field. But the demographic was already used to that way of doing, and it's not like they could turn to another game for a similar experience without a subscription.

Call of Duty is one of many FPS games in military settings. Even if I were a diehard fan of the franchise, I'd have a real decision to make in the choice between continuing on with my series and paying money each month to play versus choosing another, very similar game, with no recurring costs...

Shit, I could still play Counter-Strike for free, or go back and play any of the earlier Call of Duty games, and get a similar experience at a fraction of the cost.

A WoW addict, doesn't really have that option.

Of course, I can only speak for myself, and extrapolate on people with similar sensibilities... but that's why I wouldn't buy into this.

222292, no. do not want. ever.
Posted by jetblack, Sat Feb-13-10 07:37 PM
that's greed.
222293, If they could guarantee better servers
Posted by muzuabo, Sat Feb-13-10 07:50 PM
then I might be down for that. This host migration shit is kinda bullshit. However with the cash they have hauled in I don't see why some of that cash can't be funneled into improving the servers. Corporate greed is nothing new player.
222304, Won't work the way the series is currently.
Posted by BigReg, Sat Feb-13-10 10:49 PM
WOW works because it's pure uncut heroin. You get hooked, you wake up and your fired from your job, your girl left you, and you can't make rent but you don't care

COD series is addictive, but there's currently no incentive anywhere near that level. They would have to change the way they think of things, perhaps go in a Planetside/Mag type way.

Overall, considering how well the game sells as is, if they were smart they would just focus on raping the audience with MAP packs
222306, ^^^ This!
Posted by Whiteout, Sat Feb-13-10 11:25 PM

>Overall, considering how well the game sells as is, if they
>were smart they would just focus on raping the audience with
>MAP packs

DLC trumps all as far as milking the customer this console generation.
222307, If they were really smart (greedy)...
Posted by wallysmith, Sun Feb-14-10 01:57 AM
Just go down the Halo route of preventing you from joining certain game modes unless you have all the map packs. Imagine no Ground War unless you have Map Pack IV or some shit.