In the long run, digital downloads/rentals will net the studios more more money than sales of hard media. I'm glad that a clear selection for the standard physical HD media has finally been decided....but it's really not as big a deal as folks are hyping it up to be. As much as it pains me, Apple TV & iTunes rentals are a bigger deal and more significant in the grand scheme. Despite all the DVDs on the shelves in your local stores, more people RENT than purchase. And the rental market is trending towards digital downloads. I'm going to be more excited when Netflix and others start allowing me to digitally download more HD content... THAT's when i'll have a celebration bitches lol..Until then..I say "meh" to all this Blu Ray hype.