they're more concerned about trying to win the console war which is a reason HD DVD was never built into xbox. HD DVD is much cheaper for everyone involved as it was more like regular DVDs than blu ray. Ultimately, blu ray won't provide anything that hd dvd didn't other than making it extremely hard for anyone to find a media alternative to buying expensive blu ray to get the most of their hdtvs. Piracy using a 50gb disc will be very hard. Sony knows this. The encryptions will constantly change (hell, some of sony's recent encryptions on regular dvds is off the chains) plus it'll take someone much longer to copy. I don't like the reasoning behind blu ray. But it looks like it's the future till people all get super duper extreme internet download speeds which is a long ways off imo.