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The pre-written/script promos. Almost no one can be different with they way they lay stuff out, so everything gets ABSURDLY OLD. And quick. You have to be 'cool' or 'bad' in the way WWE scripts it. That's why crazy ass Ambrose (and the Shield before) is so over. Dolph during his super heat days with AJ and Big E...same thing. American Dragon? C'mon. They were different. Everyone else was template. And now...even whatever Cena has been for a decade (semi-cool Hulk Hogan, less rednecky Austin) is a template. That template is failing Sheamus and Reigns right now.
I'll also argue to the death that wrestling is better when the heels are good. They can be hilariously terrible bad guy 'character' heels so that you can be comfortable in knowing they are gonna get theirs at some point (Honky Tonk Man, DiBiase, Rick Rude, Rick Martel, Eddy). They can be straight up scary/dirty/dangerous/powerful in a way that you have to 'hope' someone comes along to finally give them theirs (Ric Flair/Horsemen, Freebirds, Skandar Akbar, Wyatt before they ruined him). They can even be the guy who thinks he's right but he's going about it the 'wrong way' (KURT ANGLE, Psycho Steve Austin, Super Canadian Bret Hart, Wyatt again). Or some combo of those three types...
Right now, the best heels are HHH, Steph, Nikki, Heyman, and Lesnar. That's exactly zero full-time wrestlers. After that, gimme the Rollins, Miz and Dust Brothers, who are all working out well enough in their roles but certainly not running anything yet. Orton and Kane are currently brutal cuz their roles give them no punch. They are basically jobbers for HHH/Steph.
By that argument...think of the 80s. Ric Flair and the Horsemen in the NWA. Classic character heels throughout the 80s for Hulk to defeat. During that time, the best character heel was so awesome that they had to turn him face for a while (Savage). Attitude Era had the nWo and Mr. McMahon (and whoever would join him for a while). Hulk caught everyone slippin when he dropped that leg on Savage at Bash at the Beach. Vince had 'real' heat for the Bret think and used it to take on Austin. See?
Now, we're counting on Brock, who beat Taker at Mania but doesn't work a full schedule AND Rollins who broke up the awesome ass Shield right when they were the best shit on the show. But they are in each other's way.
Jimaveli
>it's insane. From what I've gathered, their philosophy is
>just throw everything at the wall in order to move the needle
>a little bit. Every celebrity appearance. Every little
>gimmick. Just to get a few more viewers than last week.
>"Football is going against us? Alright, let's get Jerry
>Springer." They might beat their numbers last week, but what
>happens when they go down further a month from now? They're
>really missing the point:
>
>JUST MAKE IT MUST-SEE TV AND PEOPLE WILL WANT TO SEE IT!
>
>Why was wrestling so big in the attitude era? Well, a lot of
>reasons, but they also made the storylines so good and crazy
>you didn't want to miss it. They got everyone involved. I
>didn't even realize the jobbers were jobbers they were so
>entertaining and well-used.
>
>Sure, nothing will top that era, but they have a REALLY solid
>roster that they largely aren't using right. They make up for
>it on the PPVs, but its almost like they're treating this as a
>one-or-the-other thing. If the TV is good it will only make
>the PPVs better. There were a couple amazing matches on Sunday
>that had barely any hype going in.
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