1. "i saw the cleats the other day, pretty cool" In response to Reply # 0
seems like the next step with what they had been doing and what they could be doing with woven uppers, carbon fiber plate replacing the pebax one, etc. nike football to me is where they have generally stayed focused on performance instead of giving into the bell-and-whistle factor like they do with running and hoops.
the uniforms are another thing i suspect won't translate well to the consumer market. i like the ideal of fewer panels and seams, which i always thought were cumbersome, especially when you get a game worn jersey and see the way more guys alter them. what i worry about is that this is to football what nike's "swift" series has been to ice hockey, an ill-fitting, flimsy-feeling and hot-ass uniform. maybe not to the extent of the reebok edge 1.0s but the swifts are surprisingly warm for such a thin, dinky-feeling jersey. these football ones supposedly have added neck ventilation but what about the sides, shoulders, etc?
And you will know MY JACKET IS GOLD when I lay my vengeance upon thee.
2. "Apparently the fabric is lighter and possibly more breathable." In response to Reply # 1
The press release tried to suggest most of the improvements, like the sleeker fit have to do with their competitive advantage - more difficult to hold by opponents, etc.
Based on some information I read on another forum, these templates will offer more aesthetic customizations which will improve their appearance and probably lead to more jersey sales as schools and teams change their designs.
My guess is the release of template and its innovations is motivated more by a need to get more revenue than meeting the voiced needs of its clients.
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