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>I completely think it's the way Cole >entered the game. He was/is a rappity >battle rapper who could make introspective, >thoughtful music who signed with Jay-Z >(which put him square in the limelight >all by itself, coupled with the buzz >his mixtapes had already generated). >So now he has the cult following that >Oddisee has AND the industry behind him. >He also came up at the same time as >Drake and was the Prince to his MJ >so to speak, where alotta people chose >this or that one. As the pure rapper, >he was the guy who was "keeping Hip Hop >alive" to many, while Drake was considered >the guy fucking it up with all the singing. >Alotta ppl who were coming of age at that >time will always fuck with Cole for that >reason alone, and I think that's why he >promoted the album with those two songs >that aren't on the album... especially >"Everybody Gotta Die" just to remind >you that he'll still torch a fake emcee. >After he signed, he played the industry >game by courting radio with some smash single >attempts. Some found them pretty laughable, >but they were good enough to do ok with >label support and a built-in fan base. >With his work ethic, he improved at that >to the point that he doesn't even have >to do it anymore and can just drop and >sell... plus he's just a really like-able >and humble person who sincerely tries to >do the right things irl and not just on record. >But anyway, that's my lengthy opinion on >how/why he's much more popular.
I'd argue that at this point, Kendrick is the "keeping hip-hop alive guy" to Drake's "too much singing/fucking it up". But I think your point was specific to the 2009 timeframe when both Cole and Drake started, and that being the case, you're 100% on point.
To the rest of your point(s), I'm in total agreement about how Cole has played the industry game from the periphery while mostly maintaining his artistic integrity along the way. Which is precisely the primary reason that it's so eternally frustrating for me that I can't really get into him. I want to and HAVE wanted to since Cole World but just can't seem to get into his stuff at all. But all your points about how he attacks his art are directly up my alley and what I've always appreciated about so many of my favorite artists. He's my prototypical hip-hop artist, the only thing missing is music I enjoy haha.
That said, maybe I'll give him some more opportunity in those "lazy Sunday afternoon" style moments and in turn, maybe I'll have a different feel for his stuff. Typically when I'm in "lazy Sunday" mode I go D'Angelo, Bilal, Erykah, etc...that type of neo-soul/r&b rather than hip-hop. But maybe he'll edge his way into that rotation at some point. Who knows.
But everything said about my inability to get into his music, I can't stress enough that I find him to be *supremely* talented both on the mic and on the boards. ----------------------------------------
"Fuck aliens." © WarriorPoet415
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