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SHORT VERSION: Cost of permission to cover the song may be well beyond the show's budget or unable to cover the song per the artist's and/or songwriter's request.
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LONG VERSION: I would assume with "Super Bowl Shuffle", it's not just the publishing that would need to be cleared, but saying anything related to the "Super Bowl" results in a larger fee, a bit similar to how Bryant Gumble owns part of the rights to the word "Olympics". It's not that Mel Owens, Len Barry, Richard E. Meyer, and Bobby Daniels needs the money for the use of "Super Bowl Shuffle" but it would be nice. However, the use of the "Super Bowl" words prevents anyone from profiting if you're not the National Football League. Mercedes doesn't care if Pebbles profits from "Mercedes Boy", they see that as something extra or promotional. However, Mercedes aren't the NFL.
Kraftwerk doesn't allow anyone to sample them, and their music sells enough that they can profit from their own music or any existing covers. It's about keeping their integrity, which still has some value. The only time they could possibly use the songs on the list is if the artist is there, like when The Roots did "Holiday" with Madonna. Madonna didn't write the song but it's still "hers" and she may not want anyone to change that association. Same with "Like A Virgin", which she didn't write but Weird Al Yankovic still had to ask her permission in order to do "Like A Surgeon". It's about being nice and some will say it's okay. At that point, Madonna had only released her second album so looking into the future was not a major issue, it was about maintaining a level of a success and avoiding the sophomore slump, which she did.
It's similar to the "needle-drop" theory for Hollywood films. It's the idea that when you drop a turntable needle on a record, that's considered "one play" of a song. You play the song again, that's "another needle drop", which is another fee. Each "drop" of the needle results is another fee, which is why a lot of times, the music budgets for films are more expensive than anything else. For song artists and songs, if you hear the song much longer in the film, it's because they're saying "we paid $2.5M to use this, we are going to play it throughout the end credits", see GOOD FELLAS for references. Yet even if Hollywood can afford to use a song, some artists will still say no. This is why you'll hear more songs by The Who than The Beatles in TV commercials, because The Who have been willing to sell-out for almost 50 years. The Beatles profit big through other means and don't need to. Things may change when Paul and Ringo die, which would leave the music to their estates, which in John Lennon's case would mean Sean Lennon would have his dad's share. He may honor the requests of his mom and never allow requests, or he may feel that having a little extra money wouldn't hurt.
In other words, money are obviously important factors but it can also be due to someone not granting permission. If they did allow it, they would get paid. However, if you use it without permission, they'll still get paid. It's a security blanket, those who "own the property" are secured for the life of the song. It's all about "playing the game" to their advantage.
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I'm sure there are other factors but that's my guess.
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