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I think the things they're touting - high-fidelity audio quality, editorial content - people aren't willing to pay for. I don't think most people can tell the difference between high quality audio and low quality audio, and even though there's a low quality service for $9.99, I don't even know how well that c an do because of people using the free Spotify service so much (I don't know very many people that even use Beats Music, which is what I've been using for the past few months, and which doesn't have a free version). And as far as the editorial content goes, I actually think it'll be dope, but paid online content doesn't seem to be doing very well. It's already an uphill battle to get people to pay for actual news editorial content; I think it'd be even tougher to get people to pay for editorial content that's music-related.
The question is, how much exclusive content will they be getting, how exclusive are they willing to make it, and how will they be able to keep that content exclusive? Will any of those artists at today's press conference release their music exclusively on Tidal? And if so, how long would they keep it exclusively there, and how would they actually do it? Also, will they offer dibs on concert tickets, discounts on merch, etc.? If so, how often?
What I'm most curious about is how much this will help independent artists. What I saw today was a bunch of industry heavyweights deciding to take things into their own hands, which is great. But how much are indie artists going to benefit from this? If they aren't getting a notably larger percentage, despite the social activist type language used today (which I definitely noticed), how different is this from the conditions they've complained about before? Is having a few artists at the top supposed to make indie artists feel better about supporting another artist instead of suits they don't recognize?
I'm going to get the free trial soon to see how much I like it. But I'm interested to try it out, and to see how it does. ----
https://weketchum.contently.com/
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