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And honestly, I'm starting to lean towards Mello Music. Note that I say this as someone who loved Rawkus' late '90s hey day and carried a Rawkus record bag for years, even using it as a travel bag.
A lot of people are citing albums by Co Flow, Black Star, Mos Def, Reflection Eternal, and Pharoah Monch, but to me, Rawkus was essentially a singles/12" label. A lot of the artists that made that label really interesting never put out a full album. Yes, I know, it was a different time and CDs were tougher to do and the digital market didn't exist. However, I can safely say that there's not a artist that's worked with MMG that I can say, "Hmmm, I wonder if ______ can hold down a full down album on his/her/their own?" But there sure are a lot of artists on Rawkus' roster who dropped dope 12"s but delivered nothing else while on the labels: L-Fudge, Shabaam Sadeeq, B-1, Black Attack, Sir Menelik, Thirstin Howl III, RA the Rugged Man, etc. And I'd say that when majority of those artists who did manage to release albums years later, a lot weren't all that good (notable exceptions are R.A. the Rugged Man and Thirstin Howl).
So, when you look at Rawkus' output in terms of who dropped albums, I'd say the pink elephant in the room is the that the roster is pretty thin. Looking above it's basically Co Flow, some combination of the members of Black Star, Monch, and I'll throw in High & Mighty because I really liked that album.
Now, looking at Mello Music group, they've remained remarkably consistent since 2011, which is when they really started releasing albums heavy. And every year, at least in my opinion, has been extremely fucking impressive. Shoot, Mello Music Group's 2012 is one of the most impressive years by I label that I've ever heard. And overall, their hit to miss ratio is supremely outstanding; you can't say that about Rawkus once you get past 2001.
In terms of individual album quality, Mello Music doesn't have many A+/As (I'll say they have "In the Ruff" and "People Hear What They See", possibily "Trophies"), and the ones that they have aren't as good as "Funcrusher Plus" or "Train of Thought." But Mello Music sure has a whole lot of A-/B+ albums, certainly more than Rawkus had, especially as they were trying to get more mainstream acceptance. Shoot, it's even close in the compilation game. People (including me) love Soundbombing 2, but I'd say "Self Sacrifice" and the "Mandala" compilations (especially the first) stack up pretty damn well to it.
If anything, what actually helps Rawkus' is the albums they decided to distribute towards that ended of their "official" life: Marco Polo's "Port Authority," Blue Scholars' "Bayani," Procussions' "2 Sparrows...", etc. And actually there were some really good albums in the Rawkus 50. But the reason that failed was because they looked at it more as an exercise in social media rather than music.
Anywho, yeah, it's close, and it's not quite apples to apples, but I don't think people are giving Mello Music enough credit. -----------------
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