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But, overall, beyond horrible beat selection (for example, on Nas' Life Is Good and Jay's MCHG; can't NO ONE convince me those are good albums), the biggest problem I have with modern rap are two things you mentioned in your rant:
Trend chasing and fear of re-entry into the market
With the South seemingly having taken over the airwaves, it appears that NO ONE is willing to take a chance and NOT just put out product that sounds like everyone else's, but instead push the boundaries in a ear pleasing way.
Along with that, there's not enough truth tellers in mainstream media nowadays, so, stuff that is pretty mundane is being praised as genre bending.. I get the feeling that there's a memo (more than likely a paycheck, though) that goes out telling media outlets what the official verdict is on any particular album. They'll heap praise upon albums jUST BECAUSE they come from certain artists and then defend this nonsense with cop out statements like:
"You have to listen to it as album. You can't just listen to it piecemeal."
This SHIT IS NOT Bitches Brew or Dark Side of the Moon. It's cot damn commercial rap!!
"It's just too different for your "homogenized" ears."
This is usually the cop out for some shit that "sounds" somewhat different but isn't particularly good (Yeezus).
And for me, the hilarity ensues when these artists turn around and rate their own albums very low on their totem pole of their OWN albums. The greatest one was when Jay said that he felt MCHG was his SIXTH best album. That surely isn't a man who's very content with that project.
To get back to my point, rap has lost it's adventurous edge and has become entirely a game of pay-for-play, in more ways that just the ole radio payola method. Nowadays, you can buy ANYTHING. Plays on youtube, plays on soundcloud, downloads, etc...
So, now, it's almost impossible to really tell what's ACTUALLY good. If you go by plays and hype, you'll get burnt on a somewhat gonorrheic level many times over.
And it doesn't only happen within the mainstream. Once in a while, you'll get cats on the underground like Jonwayne who are getting all kinds of accolades and praise but leave you scratching your head, thinking this CAN'T be what they were talking about...
So, I think it really comes down to undertaking the challenge of weeding through the nonsense and fluff and actually finding stuff that's worth listening to.
As far as the fear of failing, I think Fabolous is one of the most prescient examples of this. He hasn't dropped an OFFICIAL album since 2009. Now, of course, it could have to do with contractual issues, but, I'm thinking he's just afraid to put his hat back into the ring, ESPECIALLY with New York cats having consigned themselves to riding the Southern bandwagon. Maybe he doesn't know EXACTLY where he's gonna fit or afraid he'll mess around and debut at like #79 on the Billboard 200 like Nelly Furtado did with her last.
Along with that, it seems like a lot of artists are just playing the singles game, getting money off of that (Chris Brown) and only release an album as a compilation of the singles they've released over the past few months/years.
But, in Fab's case, he hasn't had a hit in sometime. Or, at least nothing that would warrant rushing out an ill-advised album release, like Pharrell's mega-hit Happy.
So, Fab and other artists like him are kind of stuck in limbo, putting out mixtapes in order to get tour money but not generating enough buzz to get the major to front the money for another release cycle.
In the end, I think that too much about rap has become about numbers, and ESPECIALLY numbers that don't equate to sales:
Number of followers Number of retweets Number of youtube plays Number of mentions Number of companies willing to pay for product placement
NOTHING seems organic anymore. No more building a fanbase locally and then pushing it to the next county, then to the next state, etc...
Everyone expects to be big EVERYWHERE instantly, so, if you're gonna provide sustenance for that many people at one time, hell yeah the Kool Aid's gonna be watered down and the food is gonna taste bland...
Then, on an aside, we also have the dilemma of folks not really being honest on HOW they got signed. Back in the day, you knew that "so and so" was someone's cousin and that's how he got put on, for example Consequence being Q-Tip's cousin. But, nowadays, everyone wants you to believe that they got it solely from hustle. Then, you got chicks that are getting signed because they did somebody. I respect cats like Sly Stone who would even go as far as letting a chick record a track in order to get some, but, had the presence of mind to never ACTUALLY sign her and go as far as putting out an album. Nowadays, these cats'll actually follow through on some of those once empty promises...
Come to grips with the fact that most OKP's are of the Nut Hugger lineage, so, if you' re not part of the little cliques that exist 'round here, your posts will probably tank like Souljaboy's album sales.
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