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>i want to take another crack at explaining this to anyone >reading this... > >i propose that in contemporary art, there are 3 key elements >that relate to someone's impact, success, influence, etc. > >1. actual or perceived talent > >2. stylishness > >3. exposure > >i also propose that most artists do not have all 3 in equal >proportion and are devoid in 1 or 2 areas. > >this causes a divide between fans/enthusiasts where they have >to pick which of the 3 matters most as most contemporary >artists only cater to 1 or 2 but not all 3 like i said. > >here are some illustrations... > >talent > >there are some people who make music that simply make music >relying on their talent alone and obliviously pay no attention >to any of the other elements... >these people master musical intruments similar to how people >master online video games and usually look somewhat similar. >you can mostly see their work in self-produced webcam videos >on youtube or in poorly constructed low-budget albums >showcasing their talents at unpopular live local concerts. > >occasionally, one of these people break into the mainstream a >la susan boyle without any stylish makeover - but it's >impossibly rare. > >perceived talent > >conversely, there is also the PERCEPTION of talent acting to >fill the void that some artists carry in this area. >perceived talent is when very little actual talent possessed >to showcase, but the artist or people representing them take >meticulous steps to ensure that they the aura/impression is >always that these guys are at the top of their field, >regardless of if they are viewed in that light by actual >members concurrently participating in that respective field. >evoking the perception of an artist being talented from >enthusiasts/fans is often times just as good. > >i believe that talent/perceived talent is attributable to >certain types enthusiasts/fans being able to "figure out" the >creative process behind an act. >some types of people, once they "get" something - love it even >more. >some people once they "get" something - scoff at it for not >being as sophisticated as something else. >the latter are usually more attracted to artists who make >quzzical/obscure/nonsensical works and because they are not >immediately apparent they are somehow more "talented"... > >there are way too many examples of perceived talent in action >to name... >including, imo, people who are held near & dear by members of >this website. >just so i don't step on any toes i'll name... uhh... vincent >gallo. >because he's a soft target. >if you don't know who vincent gallo was, do yourself a favor >and DON'T watch any of his films - but just go to youtube and >search bohack and see if you can tolerate more than 7 seconds >of any song he made of himself clanging on pots and pans that >caused some old rich, white homosexual art connoisseur to >ejaculate on himself. nh. >this is the same thing as the grammy nominated mos def or >common or talib kweli every year because they think theyre >"deep" and diversify the nomination field... > >vincent gallo is mostly style-based but there are some who >would argue he is "talented" and for this i use him as the >scapegoat example for "perceived talent" amongst artists >because he has the PERCEPTION of talent, and it might be an >acceptable statement to say "wow he's a talented ____ >(whatever)" in some circles but the actuality is that he >really isn't. at least imo, if you disagree you can choose >your own example but the concept is the same regardless of the >personal choice of exemplification... > >and this brings me to... > >style > >hip magazines, fashion shows, rail thin models, cocaine, >happening nyc/la nightspots full of models/celebrities that >you couldn't dream about getting let into, "buzz", "artistes" >unknown the the masses... >style is the almost entire driving force behind nearly every >act pitchfork and the like tout every week. >that basically IS the criteria in which they choose music to >pump up to a reading audience that enjoys music based on >stylishness. > >in the 00's... many shitty re-hashers without a single >memorable lick became the next big "thing" in the blogosphere >because they had a stylish aesthetic. >but style is not just your art >direction/asthetic/youth/lifestyle/clothes or "cool factor. >perceived physical attractiveness also is group-able with >style. >and sometimes there are quote/unquote stylish acts who are >simply too exposed for something like a pitchfork to >respectfully endorse and remain faithful to their core >audience... > >so often there is a strong division between style/exposure >just like there is a strong division between talent/style. > >some of these style-based acts are so hip and so trendy that >you've never heard about them and never will. >now that could be because they only have "style" going for >them and have minimal TALENT... > >or it could be because they don't have any exposure... > >exposure is #1 in success/impact in any field/genre. >if people recognize your name and your face - you better >believe that whatever crap you turn out and call your body of >work is going to be just is recognizable to certain people >(depending of course on HOW exposed you are). > >i propose that all musical acts have a variable make-up based >on the talent/style/exposure model... >and the varying surpluses and voids in the 3 fields determine >what type of fans/demographics they attract and repel.
--- “Change is inevitable. Progress is optional.” – Tony Robbins
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