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So I’ll bring a conversation that I’ve been having offline to my digital world. In the past few weeks, months, year; I’ve been actively leaving less of a digital footprint. It started off with a conversation we were having in the house in which (wife's name) noted how she’d often speak about something aloud and then her Facebook or Google ads would reflect that conversation without having the data input. I forget the resolution from the conversation, it may have been to delete the app, but there was just something uncomfortable about it. In retrospect, I’m not even sure that our assumptions were validated, but the feeling of “what if” was there and that feeling of discomfort hasn’t gone away. And over the months and years I’ve come to acknowledge that: 1. We all put out an enormous amount of publically available data. Whether it’s where we are, who we’re with, at what time, things we like, and who we communicate with; huge swaths of that are publically available. 2. We all put out an enormous amount of non-publically available data. Whether that’s CVS / Safeway / Kroger reward programs tracking our every purchase or advertisements watched / clicked; technology has only gotten better at developing targeted advertising profiles. 3. “Big data” in of itself isn’t evil. That the mechanisms that say that one person could be susceptible to buying more of Product A through mailers isn’t that big of a deal. 4. “Big data” used for means outside of sales has typically huge impacts on our lives. 5. “Big data” from our offline activities (the non-publically available) is being sold to interests with access to our digital footprints, even those with access to our non-public digital footprints (i.e. screen time, log in locations, site hours, messages). 6. The risks posed by this level of insight and access traditionally, historically, and currently lead to discriminatory practices; whether that’s making determinations of credit lending, setting interest rates, job offers, loan offerings, or housing decisions. 7. The risks are only curtailed and controlled by the government mechanisms and laws in place which additionally require willing enforcements. 8. The mechanisms that will be controlling government and tasked with enforcing laws will be a. Advocates for industry over regulation b. Advocates for selective enforcement of laws in a way that’s benefited them over society c. Lacking the knowledge or experience necessary to serve the people.
------ “There is no fate that cannot be surmounted by scorn.” -Albert Camus
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