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Subject: "I'd like some feedback on a prototype please" Previous topic | Next topic
Damali
Member since Sep 12th 2002
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Tue Nov-14-17 11:14 AM

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"I'd like some feedback on a prototype please"
Tue Nov-14-17 11:15 AM by Damali

          

This is for a Design Thinking class taught by some folks at IDEO

my group was charged with doing research around, and coming up with some type of prototype for addressing food waste in households

we have a few we are testing, so I'd like your feedback on the feasibility of this one..mostly

Would you use this if it were available? and if so, do you think you would waste less food because of it?

FYI i have no emotional attachment to this idea...so feel free to be as positive or negative about it as you'd like lol

The idea: an in-store supermarket display area where you can shop based on specific recipes

- the store would feature two or three recipes weekly, with take-away recipe cards (like Blue Apron)
-all the ingredients would be there in front of you to purchase in the quantity you need, specific to your portion sizes (i.e, you could buy one serving of each ingredient if you're just cooking for you, or 3 or 5 servings etc)
-the display would feature suggestions on how to have kids help prepare the meal
- the display would feature a tasting/sample of each completed recipe so you can try it before you buy it
-the store would give you a discount on the total price of the ingredients if you buy them all at once from the display.


Your thoughts?

d

  

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Topic Outline
Subject Author Message Date ID
**thumbs up**
Nov 14th 2017
1
do you think it would help you waste less food at home?
Nov 14th 2017
2
      somewhat....ideally this would be marketed to single folks such as
Nov 14th 2017
6
           thanks for the feedback
Nov 14th 2017
15
I like it, but I wouldn't pay for it
Nov 14th 2017
3
I wouldn't imagine the consumer pays for it. It seems like the
Nov 14th 2017
7
True
Nov 14th 2017
11
interesting..thanks
Nov 14th 2017
17
I think it's an interesting idea but dont think it accomplishes
Nov 14th 2017
4
interesting points
Nov 14th 2017
16
I think it's Brilliant. I am your target audience too.
Nov 14th 2017
5
Harris Teeter has this already.
Nov 14th 2017
10
That food look horrible...
Nov 14th 2017
12
      Shrugs.. it looked fine to me.
Nov 14th 2017
13
thanks for the feedback
Nov 14th 2017
19
Dope idea. Publix does something like this already
Nov 14th 2017
8
Family of six probably wouldn't be the target
Nov 14th 2017
14
regardless of the target audience if you have 8 packets of spices
Nov 14th 2017
23
interestingly, i've learned that alot of people don't eat leftovers
Nov 15th 2017
33
i didn't explain this part well
Nov 15th 2017
32
perfect for single hard A’s like me...
Nov 14th 2017
9
lol what does hard A mean?
Nov 14th 2017
18
      personality type
Nov 14th 2017
20
pretty dope idea. simple to implement and monetize.
Nov 14th 2017
21
the single serving packaging might be the biggest obstacle
Nov 14th 2017
22
The way you solve that problem is combine the ingredients
Nov 14th 2017
24
thanks for the feedback for the feedback
Nov 15th 2017
34
how about a substitution option?
Nov 14th 2017
25
If you need to substitute you should already have that knowledge.
Nov 14th 2017
27
I'm thinking the whole point is to drive conversion
Nov 14th 2017
29
interesting...
Nov 15th 2017
35
additional touchpoints?
Nov 14th 2017
26
ah yes
Nov 15th 2017
36
The key point is what double negative brought up...
Nov 14th 2017
28
yes
Nov 15th 2017
37
good idea. esp for forgetful shoppers
Nov 14th 2017
30
lol thanks
Nov 15th 2017
38
Yes
Nov 14th 2017
31
good feedback..thanks
Nov 15th 2017
39

ambient1
Member since May 23rd 2007
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Tue Nov-14-17 11:16 AM

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1. "**thumbs up**"
In response to Reply # 0


  

          

it would work for a decent period of time

=======================================
Coolin...

  

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Damali
Member since Sep 12th 2002
32692 posts
Tue Nov-14-17 11:18 AM

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2. "do you think it would help you waste less food at home?"
In response to Reply # 1


          

like having less leftovers because you can control the portion size...

d

  

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ambient1
Member since May 23rd 2007
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Tue Nov-14-17 11:27 AM

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6. "somewhat....ideally this would be marketed to single folks such as "
In response to Reply # 2
Tue Nov-14-17 11:28 AM by ambient1

  

          

myself who often 'overcook' which is a common complaint

i've never tried none of the blue apron type stuff but this sorta intrigues me

i've seen similar things in the meat aisle but it's more for family meals...

maybe portions for 2(or 3) is the sweet spot

but i think this is a very decent idea

=======================================
Coolin...

  

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Damali
Member since Sep 12th 2002
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Tue Nov-14-17 11:52 AM

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15. "thanks for the feedback"
In response to Reply # 6


          

  

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PimpTrickGangstaClik
Member since Oct 06th 2005
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Tue Nov-14-17 11:21 AM

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3. "I like it, but I wouldn't pay for it"
In response to Reply # 0


  

          

I usually go into the store without a plan and I do waste a lot of food. So this would solve a couple of problems.

But it doesn't seem like something I would go out of my way to pay for. It seems more like a free grocery store perk.

_______________________________________
You ain't the only one whose got problems. You ain't the only one who knows pain. Get up off your ass and just solve them. You still got a chance to try to change, try the shit again.
Devin tha Dude

  

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Buddy_Gilapagos
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Tue Nov-14-17 11:28 AM

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7. "I wouldn't imagine the consumer pays for it. It seems like the"
In response to Reply # 3


  

          

food vendors would sponsor it to get their food products sold.


**********
"Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson

"what's a leader if he isn't reluctant"

  

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PimpTrickGangstaClik
Member since Oct 06th 2005
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Tue Nov-14-17 11:36 AM

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11. "True"
In response to Reply # 7


  

          

_______________________________________
You ain't the only one whose got problems. You ain't the only one who knows pain. Get up off your ass and just solve them. You still got a chance to try to change, try the shit again.
Devin tha Dude

  

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Damali
Member since Sep 12th 2002
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Tue Nov-14-17 11:54 AM

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17. "interesting..thanks"
In response to Reply # 3


          

  

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Cenario
Member since Aug 24th 2005
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Tue Nov-14-17 11:21 AM

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4. "I think it's an interesting idea but dont think it accomplishes "
In response to Reply # 0
Tue Nov-14-17 11:22 AM by Cenario

  

          

Your goal.

People can follow recipes for portion control now. There are too many additional factors ie. People eat different amounts, people cook more than one serving per person at a time.

Plus, who wants to buy one serving of onion powder?

-The Knicks’ coaching search still includes a lone frontrunner, Kurt Rambis, whose qualifications for the position include a strong relationship with Jackson and a willingness to take the job.

  

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Damali
Member since Sep 12th 2002
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Tue Nov-14-17 11:53 AM

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16. "interesting points"
In response to Reply # 4


          

>Your goal.
>
>People can follow recipes for portion control now. There are
>too many additional factors ie. People eat different amounts,
>people cook more than one serving per person at a time.
>

we heard from Blue Apron users that there's no option for single services which makes Blue Apron cost prohibitive so we were trying to address that

>Plus, who wants to buy one serving of onion powder?

lol true.

  

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Buddy_Gilapagos
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Tue Nov-14-17 11:27 AM

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5. "I think it's Brilliant. I am your target audience too. "
In response to Reply # 0


  

          

We tried Blue Apron and it kind of worked but it was too much of a commitment. I couldn't committ to cooking even 3 times a week. But what I loved about it was having all the proper portions of everything I needed. I also realized I was being lazy because the only difference between the grocery story and blue apron was that they were given me the proper portions and it was delivered to my house.

The perfect compromise for me woud be going to the grocery store and to pick up my blue apron like package to cook on the nights I want.

I actually made a post a while back as to whether I could find at trader jokes prepackaged meals that all I had to do was pop in the oven an cook. This seems that closes compromise.


**********
"Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson

"what's a leader if he isn't reluctant"

  

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legsdiamond
Member since May 05th 2011
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Tue Nov-14-17 11:33 AM

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10. "Harris Teeter has this already. "
In response to Reply # 5


          

and it’s shit like lemon and garlic salmon with mash potatoes and asparagus. Pop it in the oven or microwave for 4 minutes and bam.. you got dinner.

They have some good meals too.

Haven’t tried it yet but thinking about it for lunch. Price is usually in the 5 to 8 dollar range.

shut up already, damn

  

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Trinity444
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Tue Nov-14-17 11:47 AM

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12. "That food look horrible..."
In response to Reply # 10
Tue Nov-14-17 11:49 AM by Trinity444

  

          

one time I asked if it were real because it look plastic.

  

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legsdiamond
Member since May 05th 2011
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Tue Nov-14-17 11:49 AM

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13. "Shrugs.. it looked fine to me. "
In response to Reply # 12


          

Ain’t really no way to make shrink wrapped food look good in packaging.

shut up already, damn

  

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Damali
Member since Sep 12th 2002
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Tue Nov-14-17 11:57 AM

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19. "thanks for the feedback"
In response to Reply # 5


          

>We tried Blue Apron and it kind of worked but it was too much
>of a commitment. I couldn't committ to cooking even 3 times a
>week. But what I loved about it was having all the proper
>portions of everything I needed. I also realized I was being
>lazy because the only difference between the grocery story and
>blue apron was that they were given me the proper portions and
>it was delivered to my house.

exactly...that's the feedback we got from other blue apron users, myself included. like i'd feel stressed out when the box came like, shit when can i cook this week?

>The perfect compromise for me woud be going to the grocery
>store and to pick up my blue apron like package to cook on the
>nights I want.
>
>I actually made a post a while back as to whether I could find
>at trader jokes prepackaged meals that all I had to do was pop
>in the oven an cook. This seems that closes compromise.

awesome thanks

d
>
>**********
>"Everyone has a plan until you punch them in the face. Then
>they don't have a plan anymore." (c) Mike Tyson
>
>"what's a leader if he isn't reluctant"

  

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legsdiamond
Member since May 05th 2011
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Tue Nov-14-17 11:29 AM

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8. "Dope idea. Publix does something like this already"
In response to Reply # 0


          

but i don’t think they have all the ingredients available for purchase at the tasting booth.

I’m not sure about the portion control tho. While it’s great for newbies it’s also wasteful when it comes to packaging. If I have a family of 6 i have to buy 6 packages of one ingredient?

I would rather buy a jar of an ingredient so I can use it for other meals.

I also don’t care about tips on how kids can help. That’s overkill IMO.

shut up already, damn

  

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Buddy_Gilapagos
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14. "Family of six probably wouldn't be the target"
In response to Reply # 8


  

          

The target probably would have been the smaller family (maybe a couple) who don't want to buy the big family packs.

Cooking was such a hassle for me and my wife because it was just the two of us and we weren't big on leftovers.


>but i don’t think they have all the ingredients available
>for purchase at the tasting booth.
>
>I’m not sure about the portion control tho. While it’s
>great for newbies it’s also wasteful when it comes to
>packaging. If I have a family of 6 i have to buy 6 packages of
>one ingredient?
>
>I would rather buy a jar of an ingredient so I can use it for
>other meals.
>
>I also don’t care about tips on how kids can help. That’s
>overkill IMO.


**********
"Everyone has a plan until you punch them in the face. Then they don't have a plan anymore." (c) Mike Tyson

"what's a leader if he isn't reluctant"

  

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legsdiamond
Member since May 05th 2011
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Tue Nov-14-17 12:19 PM

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23. "regardless of the target audience if you have 8 packets of spices"
In response to Reply # 14


          

or ingredients for one serving that gets real bulky and wasteful if its for 2 or 3 people...

I have to buy 24 packets for 3 people?

That's one of the main complaints with Blue Apron.

shut up already, damn

  

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Damali
Member since Sep 12th 2002
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Wed Nov-15-17 02:43 PM

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33. "interestingly, i've learned that alot of people don't eat leftovers"
In response to Reply # 14


          

like they have some sort of aversion to it

  

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Damali
Member since Sep 12th 2002
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Wed Nov-15-17 02:42 PM

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32. "i didn't explain this part well"
In response to Reply # 8


          

. If I have a family of 6 i have to buy 6 packages of
>one ingredient?

no. the idea is to have the portions packaged up to 4. So if you're 6, you'd buy a 4-pack and a two-pack. of everything...or two 3-packs

>I also don’t care about tips on how kids can help. That’s
>overkill IMO.

got it

d

  

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Trinity444
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Tue Nov-14-17 11:30 AM

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9. "perfect for single hard A’s like me..."
In response to Reply # 0


  

          

I can go straight to the display, pick up everything I need and leave.
**prayer hands **

sign me up

  

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Damali
Member since Sep 12th 2002
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Tue Nov-14-17 11:56 AM

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18. "lol what does hard A mean?"
In response to Reply # 9


          

but yes, single folk are the target generally because they seem to waste alot of food

  

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Trinity444
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20. "personality type "
In response to Reply # 18


  

          

  

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hardware
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Tue Nov-14-17 12:08 PM

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21. "pretty dope idea. simple to implement and monetize."
In response to Reply # 0


  

          

something big brands could sponsor. Could be a great idea for local brands too.

-----------------------------------------------------
http://instagram.com/bryanrollins
https://instagram.com/fourcolorblack/

  

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Damali
Member since Sep 12th 2002
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Tue Nov-14-17 12:09 PM

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22. "the single serving packaging might be the biggest obstacle"
In response to Reply # 21


          

  

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legsdiamond
Member since May 05th 2011
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Tue Nov-14-17 12:47 PM

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24. "The way you solve that problem is combine the ingredients "
In response to Reply # 22


          

If the meat gets salt, pepper, onion powder and basil put that all in one pack for one serving.

shut up already, damn

  

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Damali
Member since Sep 12th 2002
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Wed Nov-15-17 02:44 PM

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34. "thanks for the feedback for the feedback"
In response to Reply # 21


          

  

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double negative
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Tue Nov-14-17 12:50 PM

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25. "how about a substitution option?"
In response to Reply # 0


  

          

or alts?

like say if you have meatloaf as the recipe then each ingredient listed would have the option to substitute for another ingredient if you have dietary restrictions or allergic responses

***********************************************************
https://soundcloud.com/swageyph/yph-die-with-me

  

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legsdiamond
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Tue Nov-14-17 12:59 PM

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27. "If you need to substitute you should already have that knowledge. "
In response to Reply # 25


          

I’ve seen a few “you could also try this” but a bunch of “instead of this use this” and alternative options seems like it would end up being words words words.

Whole point is to make easy right?

shut up already, damn

  

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double negative
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29. "I'm thinking the whole point is to drive conversion "
In response to Reply # 27


  

          

so if there are no substitution options I'm concerned a good portion of alternate eaters will take a look say "ain't for me" and bounce

***********************************************************
https://soundcloud.com/swageyph/yph-die-with-me

  

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Damali
Member since Sep 12th 2002
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35. "interesting..."
In response to Reply # 25


          

  

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double negative
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26. "additional touchpoints?"
In response to Reply # 0


  

          

like will there be out-of-store engagement?

if you subscribe to an email list would you be able to receive emails mentioning upcoming recipes?

would you be able to also/instead of using a paper card view the current recipe on your phone?

***********************************************************
https://soundcloud.com/swageyph/yph-die-with-me

  

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Damali
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36. "ah yes"
In response to Reply # 26


          

>like will there be out-of-store engagement?
>
>if you subscribe to an email list would you be able to receive
>emails mentioning upcoming recipes?
>
>would you be able to also/instead of using a paper card view
>the current recipe on your phone?


we discussed a companion app so you could see what local stores had which recipes, maybe suggest future recipes, rate them, etc

  

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hip bopper
Member since Jun 22nd 2003
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Tue Nov-14-17 01:04 PM

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28. "The key point is what double negative brought up..."
In response to Reply # 0


          

and that is an out-of-store study. When the shopper goes home and prepares what he or she cooks... what will remain? Will the eventually toss out the food over a day or so?

Also schools, hospitals, and restaurants should be targets of the study as well. They throw away a ton of food.

What will be done with the results in terms of getting people not to waste so much food?

  

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Damali
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37. "yes"
In response to Reply # 28


          

>and that is an out-of-store study. When the shopper goes
>home and prepares what he or she cooks... what will remain?
>Will the eventually toss out the food over a day or so?
>
>Also schools, hospitals, and restaurants should be targets of
>the study as well. They throw away a ton of food.

actually another group in the class is focusing on food waste in hospitals and another one in schools..

we did speak to some restaurants during our research, as well

>What will be done with the results in terms of getting people
>not to waste so much food?

hopefully I get an A in the class

d

  

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infin8
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30. "good idea. esp for forgetful shoppers"
In response to Reply # 0


  

          

*looks at wife*

IG: amadu_me

"...Whateva, man..." (c) Redman

  

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Damali
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38. "lol thanks"
In response to Reply # 30


          

  

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sectachrome86
Member since Dec 22nd 2007
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Tue Nov-14-17 07:28 PM

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31. "Yes"
In response to Reply # 0


          

I've tried a few meal subscription services but recently quit them. I suggested this exact thing back in some other post.

Pros of meal subs
+ Exact portions - I dont have to buy a whole tub of something to use a pinch of it
+ Saves time shopping
+ I try new food and recipes I wouldn't have otherwise

Cons
- Expensive (shipping, packaging)
- The packaging is wasteful as hell. They need to add extra to protect from spills, bumps, and to keep it cool.
- Sometimes I dont feel like spending an hour cooking but I'm locked into the subscription and the food will rot if I dont make it fast enough. Ultimately the reason I quit. I threw out an entire recipe more than once because I didnt get around to cooking it within the 3-4 days and it went bad.
- I'm single and the smallest option you can get is 2 recipes a week (4 portions). It was really too much and I just wanted 1.

The supermarket idea should be cheaper, have less packaging, and you don't need a subscription. Plus most people are still going to go to the store for some stuff regardless so its not like having it shipped is really saving me a trip.

-------------------------------------------------
http://www.soundcloud.com/sectachrome

  

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Damali
Member since Sep 12th 2002
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39. "good feedback..thanks"
In response to Reply # 31


          

  

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