The only thing I can think of is that it gives the site more hits and so it looks better on paper.
I have wondered for years why a 400-word newspaper article needs to be spanned across three web pages, and that's all I can think of.
>Is this REALLY going to save a site by artificially adding 11 >clicks to a single Best-10-Things story?? > >And does anyone actually know what #63 is on the "Top 100 >Movies" list? >
