26. "they always had ambition. puma's foray into hoops was ephemeral " In response to In response to 18
On one hand, there is no reason Puma can't engineer a decent basketball shoe. On the other, there is no evidence that they can. They made a much larger financial commitment this time than they did in the 90s but we have seen companies commit big to endorsers only to deliver mediocre products (think Anta and Klay's money) to outright terrible ones (Le Coq Sportif's partnership with Noah).
They have some decent proprietary stuff, but Cell seems so out-of-date or at least already-tried. Their knits are pretty wimpy, totally not performance oriented. I am not saying they are going to be Big Baller Brand bad, but nothing says that they will deliver either. Handing out this kind of money and getting Jay involved says they are committed though, so I am eager to see what they do.
And you will know MY JACKET IS GOLD when I lay my vengeance upon thee.