http://www.usatoday.com/story/sports/nba/2016/01/20/stephen-curry-nba-most-popular-jersey/79053466/

Golden State Warriors guard Steph Curry’s skillful, joyful and excellent play has not only helped make him the MVP, it has turned him into one of the league’s most beloved players.

Curry retain his hold on the most popular NBA jersey, based on sales at nbastore.com from October 2015 through December 2015, according to the NBA. Curry also had the most popular jersey in the previous rankings that were released in June after the Warriors won the NBA championship.

Rounding out the top five: Cleveland’s LeBron James, Los Angeles Lakers’ Kobe Bryant, New York’s Kristaps Porzingis and Oklahoma City’s Kevin Durant.

Porzingis, the Knicks rookie, had an impressive debut on the list, and Chicago’s Jimmy Butler made his debut at No. 10.

Here is the top 15 most popular jerseys:

1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kobe Bryant, Los Angeles Lakers
4. Kristaps Porzingis, New York Knicks
5. Kevin Durant, Oklahoma City Thunder
6. Derrick Rose, Chicago Bulls
7. Russell Westbrook, Oklahoma City Thunder
8. Kyrie Irving, Cleveland Cavaliers
9. James Harden, Houston Rockets
10. Jimmy Butler, Chicago Bulls
11. Klay Thompson, Golden State Warriors
12. Paul George, Indiana Pacers
13. Anthony Davis, New Orleans Pelicans
14. Chris Paul, L.A. Clippers
15. Carmelo Anthony, New York Knicks

Golden State’s title and amazing start to the season (winning their first 28 games and 38-4 headed into Wednesday’s game against Chicago) also made the Warriors the best seller of team merchandise.

Here are the top 10 most popular teams in merchandise sales:

1. Golden State Warriors
2. Chicago Bulls
3. Cleveland Cavaliers
4. Los Angeles Lakers
5. New York Knicks
6. San Antonio Spurs
7. Oklahoma City Thunder
8. Miami Heat
9. Boston Celtics
10. Los Angeles Clippers

-The Knicks’ coaching search still includes a lone frontrunner, Kurt Rambis, whose qualifications for the position include a strong relationship with Jackson and a willingness to take the job.