"Why isn't there more effort for HOLIDAY/ SEASONAL Songs?"
Outside of Christmas, everybody and they mom got a Christmas album and it Nary impossible to write a new Christmas classic ( speaking of what's the " newest "Christmas classic? mariah Carey jawn? From 20 years ago?)
But do artist really try anymore to have a song that happens to go with a certain time of year? Like how mike has two ( thriller and that Rockwell jawn for halloween )
Or Will Smith has "summertime" for...well...summertime.
If I was a singer I'd want to try to get a couple of sings that garuntee me spins every year like clockwork and end up in an Old Navy Commercial.