we laud Smokey's writings and Norman's productions, but Barrett Strong is SO underrated. i didn't even realize how deep his contribution was. silly me. dude wrote some of the best songs ever composed.
from wiki...
In the mid 1960s, Strong became a Motown writer lyricist, teaming with producer Norman Whitfield. Together, Strong and Whitfield wrote some of the most successful and critically acclaimed soul songs ever to be released by Motown, including "I Heard It Through the Grapevine" by both Marvin Gaye and Gladys Knight & the Pips; "War" by Edwin Starr; "Smiling Faces Sometimes" by The Undisputed Truth; and the long line of "psychedelic soul" records by The Temptations, including "Cloud Nine", "I Can't Get Next to You", "Psychedelic Shack", "Ball of Confusion (That's What the World Is Today)", and "Papa Was a Rollin' Stone", amongst others. Strong received a Grammy Award for Best R&B Song in 1973 for "Papa Was a Rollin' Stone". Strong and Whitfield also co-wrote the ballad "Just My Imagination (Running Away With Me)", a 1971 Billboard No. 1 that also marked the last Temptations single to feature charter members Eddie Kendricks and Paul Williams.