... but as I write this it becomes pretty circular.

I love plenty of music with terrible displays of vocal skill, like Bob Dylan and Husker Du. I happen to enjoy their songwriting so I can get past it. Individual lyrics don't positively matter to me much though, it's the rhythm, phrasing, melody, and sound of the words used that matter to me more. Lyrics do matter to me negatively though; while they rarely make a song they can easily ruin it for me.

Conversely, I know plenty of people who feel the exact opposite way I do. Shitty singing and obtuse lyrics drive plenty of people away from plenty of great music and towards something easier on the ears.

And, all that being said, if you don't like the music that goes along with it you won't care how pretty/ awful the lyrics/ singing are.

So, I agree, but I don't, but I still kinda do.