They've been doing episodic content (yeah, it's not a regular wrestling show, but it's still story-based) for a couple of years now. They've been around and studied under some excellent hands in terms of producing shows on a consistent basis (The Bucks, much though I'm not a fan, started in PWG, which was wrestler run, they spent a few years in Chikara during their best storytelling era; and Cody was able to glean quite a bit from Big Dust in the last years of his life)